Born and raised in the power-lined streets of Los Angeles, Erik Valiente is more than just the founder of Go The Distance (GTD)—he is a storyteller, a movement leader, and a proud advocate for Latino culture. With nearly two decades of experience in the running world, Erik has crossed marathon finish lines across the globe, built impactful community programs with BlacklistLA, and empowered countless individuals to lace up their shoes and bet on themselves.

For Erik, movement is not just exercise; it represents self-expression, resilience, and joy. Inspired by the rhythm and flow of LA—its palm trees, lowriders, street vendors, music and iconic sunsets—every design from GTD carries a piece of the city’s soul. Through strong spirited apparel and an authentic brand message, Erik blends style, culture, and purpose, encouraging everyone to move, dream, and show up as their best selves.

Whether he is leading runs through LA’s art-covered streets or designing the next must-have GTD piece, Erik’s mission is clear: to inspire a healthier, more laid-back community, one step at a time.

“Los Angeles Chooses Its Storytellers. Honor the Responsibility.”